Sponsorship

Origins:
At Macworld 2009, David Sparks and Katie Floyd, two experienced podcasters and close friends, floated the idea of a new Mac podcast and were promptly informed the space was too crowded and they were “crazy.” They accepted that as a challenge and spent several months developing a new show format that became Mac Power Users. The show features focus topics and workflow guests with the goal of helping people use their Macs more productively. The show quickly became a success and shot to the top of an already crowded podcasting space. In August of 2011, Mac Power Users joined the 5by5 network opening up new audiences. The Mac Power Users enjoys a large audience regularly exceeding 100,000 downloads per episode and many shows receive downloads in multiples of that.

Show Accolades

  • Podcast has consistently been ranked among the top technology podcasts in iTunes and frequently chosen as a featured podcast by Apple.
  • Active audience participation. Our show has received a 5-star rating from our listeners with hundreds of positive reviews. We receive dozens of emails each week from listeners with feedback and comments.
  • Mac Power Users has been invited to Macworld multiple times to produce live shows and the hosts are members of the Macworld conference faculty.

Why Advertise with Mac Power Users?

  • We advertise products we use and and love – our listeners respect our integrity and our opinions.
  • We limit the number of advertisers so your spot won’t get lost among other ads. Ads are mixed in with content so they are less likely to be skipped.
  • Unlike news shows, our episodes are not time-sensitive. They remain of value and see active downloads long after the initial publish date. Your advertisement will reach new listeners long after the initial ad run. Many of our listeners comment that they save and re-listen to our episodes over time.
  • Our host-read ad spots attempt to be informative, educational, and if possible, relevant to the topic we’re discussing. Our listeners have commented that even our ad spots are valuable content.

Meet The Mac Power Users


David Sparks
David is a trial attorney in Orange County, California, where he’s been eating other lawyers’ lunch for years using Apple technologies. David is also the publisher of MacSparky.com where he writes about Apple products and productivity. David is the author of two books Mac at Work and iPad Work, published by Wiley Press. David also writes for Macworld magazine. David is a frequent speaker about Apple technologies and productivity. David is a regular faculty member for the American Bar Association’s premier technology conference, “TechShow” where he speaks about the Mac, iOS, and practicing law with technology. David is also a frequent speaker at Macworld Conference and Expo in San Francisco.

Katie Floyd
Katie is a attorney in central Florida and has been an avid Mac User since the original 128 Macintosh was released in 1984. In addition to her work on the podcast, Katie is also actively involved in the Mac Users Group community. She is President of her local, users group and blogs at katiefloyd.me. Prior to her legal career, Katie worked for a publishing company with an emphasis on providing hand-on support with desktop publishing and design. Katie is a frequent speaker and consultant on all things Apple and technology related, a member of the MacRoundtable Podcast and a presenter at Macworld Conference and Expo.

Episodes
Mac Power Users has been regularly publishing two shows a month since May of 2009. Due to increased demand, beginning in January of 2012 the publication schedule will increase. Shows typically range from 1 – 1.5 hours. For more information about past episodes please see our website, www.macpowerusers.com

The Audience:
The Mac Power Audience is a large group of extremely engaged Apple product users. Our audience is looking for products and services to make their lives easier and more enjoyable. They are particularly receptive to technology related solutions to get the there.

What People are Saying:
“Mac Power Users is a great podcast that reaches a great audience. It’s unique in the podcast landscape, because the episodes are jam-packed with helpful content that does not go stale. MPU sponsorship spots are more valuable because they continue to be downloaded in large numbers over time.

The hosts, David Sparks and Katie Floyd, are the perfect representatives of our products and our brand. They are hard-working, geeky, and serious about productivity, and yet I’m sure their friendly sense of humor makes listeners smile.”
- Jean MacDonald, Partner, Smile and Show Sponsor

“When Katie and David talk about a product, one can hear that they really are using it and are speaking from experience – it’s not plastic marketing talk. Especially for LaunchBar it was important for us that the product’s features are commented on from a user’s perspective, trustworthy and believable. The Mac Power Users delivered exactly that.”
- Johannes Tiefenbrunner, Developer of Launchbar and Show Sponsor

“I’m a big fan of Mac Power Users. I’m struck by how even the sponsor promotions are incredibly useful. The very brief and appropriate “commercial interruptions” are an extension of the insightful podcasts itself. I have bought several of the sponsor products not to support the podcast but just because like they sounded like they would be so useful and indeed turned out to be the case…”
- “geowyn”, iTunes Review

“I got a MacBook Pro just over a year ago but it wasn’t until I started listening to Mac Power Users that I started to really ‘get’ the great features of Mac OS X and brought my attention to the great new or tried and true apps available….I have listened to some of these podcasts two or three times, just great stuff!
- Matthew Stewart, iTunes Review

“Great podcast. These guys know what they are talking about. Great insightful tips on being a power users. Only drawback is the money I end up spending after I end up listening to each episode.”
- Steve Gary, iTunes Review

Sponsorship Opportunities:
Mac Power Users offers a variety of sponsorship opportunities at competitive pricing including per episode sponsorship, single episode exclusive sponsorship and annual sponsorships.

Ad slots for 2012 are already more than 65% sold! For more information, please contact us.